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Introducing STORI

29th Apr 2024
Introducing Stori | Belgravia Moodboard
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STORI is our exciting new consumer brand which will supersede our renowned, market leading brand, Kitchen Stori. After recognising the necessity for a fresh new look that matches our evolving product offering, STORI is designed to reflect all areas within the home including kitchens, bedrooms and living spaces.

L-R: Zola Soft-Matte – Cashmere & White | Aldana – Marine | Jacobsen – Taupe Grey

The new STORI brand is effectively conveyed with three succinct words that encapsulates who we are and what we stand for:

‘Spaces Worth Sharing’

Spaces relates to all areas in the home that we now cater for through our beautifully crafted furniture and accessory collection.

Worth aligns with having a space that you’ll love in your home through investing in premium quality furniture that will further boost your mood while ultimately adding value to your property.

Sharing connects to the sense of owning a place or area in your home that you can enjoy with your family and friends as well as being proud to share through online communities with other like-minded homeowners.

STORI Bedroom Collection

L-R: Dawson – Cashmere | Aldana – Reed Green | Kensington – Light Grey | Zola Soft-Matte – Graphite

The most significant addition to our product offering is the introduction of freestanding and fitted bedroom furniture that delivers the same great comfort, style and practicality as our renowned kitchen collection. We are now opening the doors to further rooms in your home, so you can enjoy a stunning yet functional design in more spaces than ever before. From fitted wardrobes and bedside tables to chests of drawers to dressing tables, the options are truly endless.

Inspirational New Website

To coincide with our new STORI brand, we have also launched a new consumer website. Here you will find everything you need to know about our Kitchen, Bedroom and Living Space ranges as well as some helpful inspiration and design tips.

Browse our Real Stories section which showcases STORI furniture featured in homes throughout the UK & Ireland or take a look at our Inspiration Gallery, which includes imagery of all our ranges that can easily be filtered by room type, style, finish and colour. You can also locate your nearest STORI independent retailer showroom to view our products in person.

Stunning New Brochure Collection

To support the new brand, we have developed a suite of new consumer brochures for Kitchens & Living Spaces, Bedrooms and Handles, all of which illustrate our full range offering. If you would like to view our full STORI product offering, you can download our latest brochures here.

Commenting on the new rebrand, STORI Brand Manager Shaunagh Devlin adds, “We are absolutely thrilled to announce the launch of STORI.  Our purpose is to add value to the everyday through aspirational living spaces, tailored to every home.  Our vision is to be at the heart of every room, in every home and our mission is to empower anyone to create the home they desire with world class furniture solutions, effortlessly.  Our new STORI brand has been designed with this in mind while also retaining the ‘STORI’ element of where we first originated through Kitchens back in 2007.  Our new brand identity is the next chapter in our journey and our independent retailers are critical to STORI’s success, which is why we only partner with the best retailers across UK and Ireland to provide homeowners with a local buying experience that is seamless from the very first interaction”.

To find your nearest STORI retailer please click here.