Sweet Embrace – Dulux’s Colour of the Year 2024

A Place Where You Belong

Transforming your home into a place where you belong is the central theme of Dulux’s Colour of the Year 2024, with the announcement of a new shade and three complimentary colour palettes to reflect the trends of the current and upcoming year.

Heleen van Gent, Head of the Global Aesthetics Centre at Dulux commented, “There is a sense that we’re searching for something – for peace of mind, clarity, and moments of joy. In our busy lives, it’s more important than ever to carve out our special place. With our Colour of the Year 2024 and our three new palettes, we want to inspire you to create the perfect personal destination, somewhere you feel completely at home – a place where you belong.”

Used on its own or combined with its complimentary colour palettes, Dulux’s Colour of the Year is a foundation for creativity, allowing you to achieve the space of your dreams.

Simply Sweet

Introducing Dulux’s Colour of the Year 2024 – Sweet Embrace. A delicate pale pink, this hue can bring a softness and a sense of stability to any space. Oozing warmth and sophistication, this subtle shade adds a soothing quality to any area, from a kitchen to a living room, your space will feel welcoming and comfortable.

“What is so wonderful about Sweet Embrace is its soothing quality. Like a whisper of reassurance in a moment of stress, it has a visual softness that calms the senses and creates an atmosphere of serenity,” comments Marianne Shillingford, creative director and colour expert at Dulux.

Truly versatile, Sweet Embrace can be paired with a wide range of shades, with Dulux showcasing three new colour palettes, each with its own story. Let us show you how you can replicate each of these colour palettes in your space, using Sweet Embrace as the wall colour and STORI’s paint palette for your kitchen cabinetry.

A Warm Colour Story

Inspired by the desire for our homes to be personal spaces, the Warm Colour Story can be used to anchor us and give us purpose. Pair Sweet Embrace with warm, natural shades of pink and soft browns and greys to create a space that is familiar and comforting. To compliment Sweet Embrace, pair it with Vintage Pink, Stone, or Lava from our paint palette to bring a sense of warmth and simplicity that can be embraced in any space.

A Calm Colour Story

Naturally peaceful, the Calm Colour Story uses shades of nature, particularly woodlands and seascapes. In the busy world, we all need quiet spaces where we can create a sanctuary to feel calm. Why not pair Sweet Embrace with soft greens and blues, such as Cardamom, Reed Green, or Airforce from our paint palette to bring clarity and to create a tranquil space.

An Uplifting Colour Story

Use this dreamy palette to create an energised space. The Uplifting Colour Story uses pale shades to create a modern, friendly backdrop without overpowering a room. We’ve complimented Sweet Embrace with Shell, Taupe Grey, and Cashmere from our paint palette to create a playful colour palette that brings energy and can be used to create a space that feels full of joy.

Transform your home into a place where you belong, using inspiration from Sweet Embrace’s complimentary colour palettes. Ready to get started? Book a design appointment with one of our approved retailers to begin your design process.